Blossom Du Jour, NYC

On Monday for lunch, we found ourselves at Blossom Du Jour, Blossom's attempt at fast food in the Chelsea area in NYC.  Given Blossom's reputation, despite my last experience there, I had high expectations for this place. Unfortunately, I was disappointed overall.  The decor was kind of funky -- all white walls and only a couple counters at which to eat. It is definitely a take-out place. The menu is simple--sandwiches, wraps, and salads.

I chose the Midtown Melt and Zach chose the BLT Caesar. I also ordered a Caesar side salad. My Midtown Melt had cajun-spiced seitan, agave guacamole, lettuce, and chipotle aioli. Based upon the description, I thought it would be very flavorful, but it was quite the contrary. There was very little taste to it at all -- I found it to be bland and unfulfilling. It needed a more flavorful sauce and different bread -- maybe if it had just been toasted, it would have been better.  Zach's sandwich was the same--pretty bland. And...after I finished my sandwich, I realized there wasn't any cheese melted on it at all, hence the name of melt. I didn't check it, but I'm pretty sure they forgot the cheese.

I also had the Caesar salad, which I thought was pretty good. The lighter Caesar dressing paired with the capers was pretty good. I wished I had just ordered a big salad. Oh, well. All in all, I would not recommend this restaurant. As a side note, I heard that it really isn't owned by the Blossom owners...I'm not sure what the story is.

Blossom Du Jour
174 Ninth Avenue (20/21), 
New York City, NY 10011
(212) 229-2595